Casual-dining brand spans musical genres in item-inspired promotion
Red Lobster has tapped artificial intelligence to create two playlists around its popular Cheddar Bay Biscuits, the company said Monday.
The Orlando, Fla.-based casual-dining brand offers the odes to Cheddar Bay Biscuits in a variety of genres — from a barbershop quartet “Cheddar Bay Serenade” to a ‘90s hip-hop “Chedda Bay Bouncin’ II.”
The songs are featured on Red Lobster’s YouTube channel.
“Our Cheddar Bay Biscuits have been topping the charts in the hearts and minds of our guests for years, so we figured who better to tap for the inspiration behind each track than the people who share their passion for Cheddar Bay Biscuits every day,” said Sara Bittorf, Red Lobster’s chief experience officer, in a statement.
“With a little help from AI, Cheddar Bay-I brings our guests’ love of Cheddar Bay Biscuits to life in a way that’s part cheesy, and a whole lot of fun,” Bittorf said.
Cheddar Bay-I got inspiration from fans’ declarations of love for Cheddar Bay Biscuits that were fed into an AI generator. The songs are dropping in two playlists comprised of 15 tracks each.
A special musical reveal is planned for National Biscuit Day on May 14, the company said.
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