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Red Robin plans to continue streamlined menuRed Robin plans to continue streamlined menu

Casual-dining brand pared offerings during the pandemic, expects to rely on LTOs for variety

Ron Ruggless, Senior Editor

May 27, 2022

3 Min Read
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Red Robin Gourmet Burgers Inc. intends to continue with its pandemic-streamlined menu this year, executives said Thursday on a first-quarter earnings call.

The Greenwood Village, Colo.-based casual-dining brand said it would continue to rely on limited-time offers, such as the Whiskey River Backyard barbecue lineup that began in March and includes a Smokehouse Brisket Burger and Tequila Sunset Cocktail, for variety and interest.

“Even as we emerge from the pandemic, we have no intention to broaden the menu,” said Paul Murphy, Red Robin CEO and president, in a first-quarter earnings call. “This not only ensures that we do not add operational complexity, but also because our LTO offerings keep the menu fresh and exciting for guests.”

Red Robin’s staffing challenges have ease, Murphy said, but hurdles remain.

“As we have discussed over the past several quarters, we are implementing process and minor floor-plan modifications to improve off-premises efficiency and accuracy and intend to complete these modifications by year-end,” Murphy said. “We are also evaluating opportunities to make heart of the house execution simpler, which will reduce ticket times and enable us to better cater to our guest time and occasion.”

Murphy said the Donatos Pizza offering, which began in 2020, will be rolled out to about 50 more restaurants this year.

“This is a long-term growth vehicle that is exceeding our expectations,” he said. “We had approximately 200 restaurants serving this high-quality product during Q1, which is similar to Q4.”

Donatos Pizza sales reached more than $7 million in first quarter, he added, and were supported by additional marketing sat certain locations.

Restaurants with Donatos continue to outperform the rest of the Red Robin system, he said. “For restaurants that had Donatos, comparable restaurant revenue grew by more than 5% over restaurants that did not yet have Donatos,” Murphy said, and guest checks with Donatos were more than $10 larger than those without pizza.

“We also see that Donatos drives higher visit frequency among our loyalty members, adding one more visit per year,” he said.

Donatos should be expanded to the system’s remaining 150 restaurants in 2023, Murphy noted. “All of the kitchen equipment that will be installed in 2022 has been secured,” he said, giving the company confidence it will meet the rollout schedule.

“By the end,” he added, “we expect Donatos to generate annual company pizza sales of at least $60 million and profitability of at least $25 million. While we continue to leverage Donatos to enhance the Red Robin dine-in experience growth, we also believe there is more runway to drive long-term incremental transactions through catering and delivery.”

For the first quarter ended April 17, Red Robin narrowed its loss to $3.1 million, or 20 cents a share, from $8.7 million, or 56 cents a share, in the same period last year. Revenues increased to $395.6 million from $326.3 million in the prior-year quarter.

First-quarter same-store sales were up 19.7% from the same period last year.

That increase “was primarily driven by operating our dining rooms at higher capacity,” said Lynn Schweinfurth, Red Robin chief financial officer. “We have seen positive sales momentum in Q1 as the country emerges from the COVID-19 pandemic. Our full quarter comparable restaurant revenues increased 3.9% compared to the same period in 2019, marking the first full quarter of positive comparable restaurant revenues to pre-pandemic sales.”

Off-premises sales were led by third-party delivery at 55%, to-go at 36.7%, catering at 4.3% and Red Robin Delivery at 4%, Schweinfurth said.

Red Robin Gourmet Burgers owns and franchises has more than 520 restaurants across the United States and Canada.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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