AlixPartners study shows consumers, worried about costs, want to cut back on dining
Frequent users of quick-service and fast-casual restaurants are planning to cut back on their restaurant spending in the coming year, usually because they want to spend their money on something else.
That is the result of a survey of 1,000 U.S. consumers by the New York-based consulting firm AlixPartners. The results suggest that sales and traffic challenges that beset the industry in 2016 could be part of a longer-term trend.
“There’s a significant percentage of us thinking of their dining dollars differently,” said Adam Werner, a managing director with the firm. “You’re thinking of dollars you may have allocated toward restaurants and are thinking of spending them in other ways.”
Surveys of consumer spending intentions can be tricky, bec...
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