Virtual offering is part of Nathan’s Famous’ relaunch of legacy fish and chips concept
The Franklin Junction digital Host Kitchen platform is partnering with Nathan’s Famous and its recently added Arthur Treacher’s fish-and-chips concept to offer it as a virtual brand, the companies announced Tuesday.
Atlanta-based Franklin Junction said the first Arthur Treacher’s virtual menu will be offered in Baltimore, Md., this month. Franklin Junction also works with the sibling Nathan’s hot dog brand and its Wings of New York offerings.
Franklin Junction and its Host Kitchen network, launched in 2020, pair existing restaurants with excess food-preparation capacity and delivery-only foodservice brands.
"Given increased demand for delivery nationwide and a favorable landscape for seafood within the sector,” said Rishi Nigam, CEO of Franklin Junction, in a statement, “we are excited to help Arthur Treacher's expand through our Host Kitchen partners, bringing exciting new menus to new customers and loyalists alike."
Jericho, N.Y.-based Nathan’s announced in May that it had added Arthur Treacher’s, founded in 1969, to its portfolio. It said it was adding more proteins to the menu beyond fish-and-chips platters and sandwiches and Boom Boom Fries. New offerings will include shrimp and chicken sandwiches.
Franklin Junction has worked since summer 2020 with Nathan’s to host the brand virtually.
“We have over 50 locations operating with Franklin Junction in the U.S. and expect this number to grow with the addition of Arthur Treacher’s,” said James Walker, senior vice president of parent Nathan's Famous Restaurants, in an email.
“We also expect to begin working with Franklin Junction internationally.” Walker said, adding: “We are surprised and excited at the overwhelmingly positive response to the return of Arthur Treacher’s across the U.S., and many international markets.”
Franklin Junction has brokered deals among Nathan’s, Frisch’s Big Boy and Ruby Tuesday restaurants and created its own delivery-only brands, such as Order XOXO, which offers kettle chips, salads, sliders, wings, spaghetti, roasts and dessert.
Franklin Junction said its proprietary technology includes order management, revenue reconciliation and digital marketing. The company said the platform can be used in restaurants, hotels, grocery and convenience stores, as well as non-traditional retail locations such as airports, convention centers, universities, and sporting venues.
Contact Ron Ruggless at [email protected]
Follow him on Twitter: @RonRuggless
