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Denny’s Corp. says restaurant same-store sales still down 40%Denny’s Corp. says restaurant same-store sales still down 40%

Weekly figures improve as more dining rooms reopen

Bret Thorn, Senior Food Editor

June 16, 2020

2 Min Read
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Sales are improving each week at Denny’s Corp.’s family-dining restaurants, but they still lag well behind last year’s levels, the company based in Spartanburg, S.C., said Tuesday.

For the week ended June 10, domestic same-store sales at the chain were down by 40% compared to the same week last year, up from -47% the week before and -79% for the week ended April 1, two weeks after dining rooms of most restaurants across the country were ordered to be closed to help prevent the spread of the novel coronavirus.

The parent company said most restaurants were still operating with streamlined menus and reduced operating hours, but 1,234 of its approximately 1,550 domestic restaurants now had opened dining rooms — many with limited capacity of 25%-60% and others with social distancing requirements mandated by state and local authorities.

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Just 11 dining rooms were open on April 29. That number increased to 967 on May 27.

As of June 10, 93 domestic restaurants and 14 international locations remained temporarily closed, Denny’s Corp. said.

Off-premise sales, which more than doubled between February and April as delivery fees were waived, curbside pickup was offered and new family meal bundles were introduced, remain high, but not as high as they were at the end of April. The parent company said restaurants have retained more than 90% of the increase so far during June.

Related:Denny’s says about 82% of U.S. restaurants are back in operation

To help franchisees, who operate more than 95% of Denny’s locations, Denny’s Corp. has agreed to a one-time $3 million royalty abatement systemwide for the second quarter of 2020. It also has deferred or abated rent at more than 77% of restaurants that Denny’s Corp. leases to franchisees.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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