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Chicken wing prices rise ahead of Wingstop Q2 earningsChicken wing prices rise ahead of Wingstop Q2 earnings

Wedbush Securities downgrades bullish stance on restaurant brand amid concerns about share impact

Ron Ruggless, Senior Editor

July 31, 2023

2 Min Read
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Prices for wholesale chicken wings are rising, leading analysts at Wedbush Securities Inc. of Los Angeles to downgrade their bullish position on Wingstop Inc., which is scheduled to release second-quarter earnings on Wednesday.

Dallas-based Wingstop, which has moved about 40% of its systemwide sales to boneless product, faces pressures from the rising prices, the Wedbush note said.

Analysts said wing prices have gradually increased more than 30% in the past month, which may impact Wingstop’s shares. Wingstop is not along, as a number of companies have expanded into wing virtual brands, from Brinker International Inc.’s It’s Just Wings to Dine Brands Global Inc.’s Cosmic Wings.

“Throughout [Wingstop’s] life as a public company, periods of high wing costs have been followed by outsized pricing by franchisees, which has led to deteriorating transaction growth,” Wedbush noted.

“During periods of wing cost inflation, [Wingstop’s] share price tends to either stagnate or decline,” it said. “While management has successfully increased the boneless mix in recent years to almost 40%, and is taking steps to increase it further, bone-in will likely continue to dictate franchisee pricing decisions for the foreseeable future.”

The average price target for Wingstop’s shares among analysts tracked by Bloomberg was $204. Wedbush downgraded the chain to neutral from outperform and reduced the stock target price to $185.

Related:Wingstop collaborates with hip-hop artist for The Latto Meal

Wedbush said it saw “little risk to near-term unit growth expectations, but the above scenario could cap out-year net unit growth.”

For the first quarter ended April 1, Wingstop’s net income increased 80.6% to $15.7 million, or 52 cents per share, up from $8.7 million, or 29 cents a share in the same period last year. Revenues increased 42.7% to $108.7 million, up from $76.2 million in the same quarter last year.

Wingstop, founded in 1994, operates and franchises more than 2,000 locations worldwide.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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