Executives to oversee marketing and finance for fast-casual restaurant brand
DIG, the fast-casual restaurant brand, has promoted two executives to new roles, elevating Jessica Serrano to chief marketing officer and Jasmine Chiaramonte to chief finance officer, the company said Monday.
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ew York City-based DIG said both leaders joined the company in 2022.
“These key promotions underscore DIG’s commitment to building a business around good food and great people while continuing its mission of elevating home cooking,” the company said in a press release.
Serrano joined DIG as vice president of marketing, previously working with such brands as Burger King and Taco Bell. Serrano has led several successful campaigns at DIG, including the launch of the new crispy chicken sandwich and partnerships with JetBlue, Omsom and more.
Chiaramonte started with DIG as vice president of finance and has a diverse background spanning multiple industries, including restaurants and commercial real estate. She previously served as vice president of finance at Honeygrow. Chiaramonte has played a crucial role in DIG’s real estate selections in new markets, including the recently opened restaurant in Bethesda, Md.
“Jessica and Jasmine are moving into these critical leadership roles at a pivotal time for our company as we look to grow our brand,” said DIG CEO Tracy Kim in a statement. “Both have built a strong track record of success at DIG, and we know they will continue their focus on propelling our brand forward as we expand our menu innovation and find new ways to help teach people how to cook.”
Serrano and Chiaramonte’s promotions follow the earlier appointment of Scott Nicholson as chief operating officer for the brand.
DIG has more than 30 locations across the Northeast.
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