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El Pollo Loco names Larry Roberts CEOEl Pollo Loco names Larry Roberts CEO

Executive joined company in 2013 as chief financial officer and will keep role in interim

Ron Ruggless, Senior Editor

March 10, 2022

2 Min Read
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El Pollo Loco Inc. has named Laurance “Larry” Roberts as CEO, effective immediately, the company announced Thursday.

El Pollo Loco CEO Larry Roberts.jpgThe Costa Mesa, Calif.-based El Pollo Loco also said Roberts will also serve as interim chief financial officer as the company conducts a search to appoint for the position Roberts has held since 2013.

Roberts succeeds Bernard Acoca, who stepped down in October to become CEO of Athens, Ga.-based Zaxby’s Operating Co. L.P.

“Larry has done an extraordinary job leading our company as our interim CEO and CFO during the past five months, navigating a challenging operating environment while making the El Pollo Loco brand stronger than ever,” said Michael G. Maselli, El Pollo Loco’s board chair, in a statement. “With his deep and detailed knowledge of our business and the industry, the board is confident in Larry’s ability to drive growth and long-term shareholder value.”

Roberts has more than 20 years of operations and financial experience in the restaurant industry, with various executive and leadership roles, including chief operating officer and chief financial officer of KFC within YUM Brands Inc., and chief financial officer of Yum Brands’ Pizza Hut joint venture in the United Kingdom.

“I am incredibly honored to assume this new role and equally thrilled for the future of the company,” Roberts said. “With the strong foundation that our team has built over the last few years, we are excited about the opportunity to move our brand forward and are ready to execute on our strategic priorities to further strengthen our business and deliver long-term growth.”

Related:El Pollo Loco interim CEO Larry Roberts on operation simplification as a solution

For the fourth quarter ended Dec. 29, El Pollo Loco’s net income was $6.2 million, or 17 cents a share, up from $5.5 million, or 15 cents a share, in the prior-year period. Revenues in the quarter slipped to $109 million from $110.3 million in last year’s period.

Same-store sales in the quarter were up 11%.

El Pollo Loco has 480 company-owned and franchised restaurants in Arizona, California, Louisiana, Nevada, Texas and Utah.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

 

 

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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