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Farmer Boys promotes David Wetzel to president, COOFarmer Boys promotes David Wetzel to president, COO

The quick-service veteran replaces Karen Eadon, who has retired

Leigh Anne Zinsmeister, Managing Editor

June 9, 2020

1 Min Read
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Farmer Boys announced Tuesday that David Wetzel, senior vice president of operations, has been promoted to president and chief operating officer of the fast-casual brand. He replaces Karen Eadon, who has retired.

Wetzel joined Farmer Boys in January. In his new role he will be responsible for “driving overall brand strategy, corporate and franchised development, and restaurant performance,” the company said.

David-Wetzel-Farmer-Boys-president-COO.gif“I am truly humbled and excited to be leading this legacy brand,” Wetzel, left, said in a statement. “In the last three months, I have had the great privilege to watch true leadership from Karen while we have navigated through this unprecedented challenging time for both the world and the restaurant industry.”

Prior to joining Farmer Boys, Wetzel held executive roles at Del Taco, The Coffee Bean & Tea Leaf, El Pollo Loco and Taco Bell.

Eadon retires from Farmer Boys after six years with the company and nearly 40 in the restaurant industry. She joined Farmer Boys in 2014 as chief marketing officer and was promoted to president and COO the next year.

“I have been truly blessed to have fulfilled so many dreams over the past 40 years, and I leave Farmer Boys with countless and fond memories,” she said. “I have every bit of confidence in Dave’s ability to continue leading the brand in the right direction and to allow Farmer Boys to reach new guests in both new and existing markets. He has years of proven operational experience that will take Farmer Boys to new heights.”

Based in Riverside, Calif., Farmer Boys has around 100 units in California and Nevada.

Contact Leigh Anne Zinsmeister at [email protected]

Follow her on Twitter: @LeighAnneZin

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About the Author

Leigh Anne Zinsmeister

Managing Editor

Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservices Vertical, specifically Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director.  Leigh Anne works on all of the brands’ special reports, including Nation’s Restaurant News’ annual Top 500 report and Restaurant Hospitality’s Best Cocktails and Best Sandwiches contests. She also manages the group’s digital engagement team, and was the managing editor for Supermarket News until December 2024.

Leigh Anne lives in New York City, but also claims Phoenix, Dallas and Cleveland as hometowns. Leigh Anne holds a bachelor’s degree in print journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, where she also studied European history. 

Email Leigh Anne at [email protected] 

Leigh Anne Zinsmeister’s experience: 

  • Group Managing Editor, Informa’s Foodservices Vertical (Aug. 2021-present)

  • Group Content Manager, Informa Restaurant and Food Group (Feb. 2020-Aug. 2021)

  • Digital Content Manager, Informa Restaurant and Food Group (April 2018-Feb. 2020)

  • Digital Content Producer, Informa Restaurant and Food Group (June 2016-April 2018)

  • Community Moderator, Mail Online (March 2014-June 2016)

  • Wire Editor, Gannett’s Phoenix Design studio (The Arizona Republic, The Reno Gazette-Journal, The Statesman Journal, The Great Falls Tribune, The Visalia Times-Delta, The Tulare Advance Register, The Salinas Californian, The St. George Spectrum, The Desert Sun, The Coloradoan) (Jan. 2012-March 2014)

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