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Luna Grill names Steve Holliday chief operations officerLuna Grill names Steve Holliday chief operations officer

Yum Brands veteran to streamline off-premise experience

Bret Thorn, Senior Food Editor

January 19, 2021

1 Min Read
Luna Grill
Steve Holliday is the new chief operations officer of Luna Grill.Courtesy of Luna Grill

Luna Grill has named industry veteran Steve Holliday its new chief operations officer, the fast-casual Mediterranean chain based in San Diego said Tuesday.

He is replacing Sean Allemah, who has left the company.

Most recently, Holliday ran a consulting business focused on strategy and executive coaching for franchisees and privately held companies, according to a release announcing his appointment.

Prior to that he spent 20 years with Taco Bell Corporation and its parent company, Yum Brands.

"Luna Grill is poised for tremendous growth, with values grounded in the concept of 'doing good' through all aspects of the company — the food, the people and a cumulative impact on the community," Holliday said in a statement. "This alignment with my own commitment to serving the greater good and helping individuals reach their highest potential drew me to the brand and this opportunity."

Steve_Holliday.jpegHolliday, left, will report directly to president Rich Pinnella.

"I’m thrilled to bring Steve [Holliday] on board,” Pinnella said in a statement. “His extensive expertise in both multi-unit operations and restaurant expansion, combined with a passion for employee development makes him the ideal COO to help propel Luna Grill’s growth plans.”

He added that, in the coming months, Holliday would focus on optimizing operations, including improving online ordering and other aspects of off-premise dining.

Related:Rich Pinnella promoted to role of president of Luna Grill

There are 52 Luna Grill restaurants in Southern California and the Dallas/Fort Worth area in Texas.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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