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Noodles & Company offers variations on its Rice Crispy dessert in weeklong promotionNoodles & Company offers variations on its Rice Crispy dessert in weeklong promotion

The fast-casual chain celebrates ‘CrispiDays’ Dec. 6-12

Bret Thorn, Senior Food Editor

December 5, 2023

2 Min Read
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Noodles & Company is leveraging the popularity of its Rice Crispy dessert by offering a new variation of the treat every day for a week.

Starting on Wed. Dec. 6, the Broomfield, Colo.-based chain will offer a never-before-seen version of the treat, made from a base of crispy rice cereal, marshmallows, and butter, each day. The flavors have already been named — The Wonderland Crispy, Eight Toasty Nights (launching on the first night of Hanukkah), Home for the Holidays, Oh Deer Reindeer!, Crispy Confetti, Naughty & Nice, and Buddy’s Crispy —  but their exact ingredients will only be named each morning on the 465-unit chain’s Instagram account and CrispiDays microsite. They are priced the same as regular Rice Crispies, at $3.

Interim CEO Drew Madsen said the chain was promoting CrispiDays on social media.

“We’ve been engaging aggressively with all the influencers that can help us do that,” he added without providing further detail.

Noodles has been suffering from declining traffic for the past two quarters and Madsen, a restaurant industry veteran who has been a member of the chain’s board of directors since 2017, was appointed in part to help alleviate that.

“Few things sweeten the holidays more than our delicious Crispies, and this season, we’re excited to make the season even sweeter with our CrispiDays Crispies,” chief marketing officer Stacey Pool said in a press release announcing the promotion. “Our Crispy has been a staple on our menu since we first opened our doors 28 years ago and we sell more than three million every year. While delicious on its own, our culinary team has been busy sparkling holiday magic to create these seven new and unique CrispiDays flavors so we can spread Uncommon Goodness through uncommon and delightful flavor pairings.” 

Related:Taco Bell brings back its Double Decker Taco

“Uncommon Goodness” is the name of the branding initiative that the chain introduced in May of 2022, and refers to the quality of its food, the service it provides to guests, its commitment to the communities where it operates and the benefits it provide for its employees.

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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