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Specialty’s Cafe & Bakery closes all restaurants in wake of coronavirusSpecialty’s Cafe & Bakery closes all restaurants in wake of coronavirus

Brand says COVID-19 restrictions ‘decimated company revenues’

Ron Ruggless, Senior Editor

May 18, 2020

2 Min Read
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Specialty’s Café & Bakery Inc., known for breakfast-lunch menu, is closing its more than 50 units on Tuesday, blaming the coronavirus pandemic restrictions for shutting down its business, the company says on its brand website.

“Specialty’s Café & Bakery is closing after 33 years of business,” the company said on its scrapped website. “Current market conditions attributed to COVID-19 and shelter-in-place policies have decimated company revenues. Our last day of operations will be Tuesday, May 19th, 2020.”

Specialty’s Café has fast-casual restaurants in the states of California, Illinois and Washington.

The Pleasanton Weekly, which first reported the closures on Saturday, said the company was founded in 1987 in the San Francisco Bay area and moved its headquarters to Pleasanton, Calif., in about 2004.

“Specialty's Café & Bakery focused on breakfast and lunch items and baked goods made from scratch, along with coffee beverages,” the report said. “In addition to sales to individual customers at shops, the Specialty's model involved serving business clients and other large group orders.”

Many of Specialty’s cafes were in or near office buildings or office parks, the traffic for which was especially curtailed by coronavirus shelter-in-place orders in mid-March that were designed to stem the spread of COVID-19.

On its now-one-page website, Specialty’s noted: “Our customer service team will be reaching out to cancel and refund any orders placed for Wednesday, May 20th, and beyond. We sincerely thank you for your business and support over the years.”

Specialty’s was purchased during 2016 and 2017 by a subsidiary of Monterrey, Mexico-based Fomento Económico Mexicano S.A.B., or FEMSA, which has investments in the beverage, retail, health and fuel sectors.

In 2016, FEMSA Comercio, through its subsidiary Cadena Comercial USA Corp. LLC completed the acquisition of an 80% stake in Specialty’s Café & Bakery. In January 2017, Cadena Comercial completed the acquisition of the remaining 20% to become its sole owner.

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Contact Ron Ruggless at [email protected]

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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