Teaming with Cinnabon and Auntie Anne’s, quick-service restaurant expands long cookie with churros and pretzels
Subway has officially expanded its footlong snack menu by adding Cinnabon churros and Auntie Anne’s pretzels to its offerings, the company said this month.
Subway, which has dual headquarters in Miami and Shelton, Conn., said the new footlong Sidekicks menu was available nationwide as of Monday.
Subway teased the menu Dec. 4 with a limited giveaway of the footlong cookie with footlong sandwich sale in four cities: Chicago, Dallas, Miami and New York.
Sidekicks prices start at $2 for the footlong churro, $3 for the footlong pretzel and $5 for the footlong cookie.
“To take snacking to new lengths,” the company said in a press release, “Subway’s culinary team joined forces with Cinnabon and Auntie Anne’s to create a craveworthy new twist on their classic snacks. Subway also spent a year perfecting the recipe for its footlong cookie to complete this irresistible new addition to Subway’s menu that’s big on size, taste and value.”
Douglas Fry, Subway North America’s president, said in a statement: “The introduction of Sidekicks builds on six decades of equity and expertise in all things footlong.
“This whole new category on our menu offers Subway fans something they can’t get anywhere else and kicks off a year of culinary innovation and delicious new menu items,” Fry said.
While previous menu and experience updates have been focused on Subway’s signature sandwiches, Sidekicks puts a spotlight on the rest of Subway’s menu.
Dave Mikita, president for international and retail Channels at Focus Brands, which owns the Cinnabon and Auntie Anne’s concepts, said: “We’re excited to team up with Subway to bring guests the fun and flavor of two of our iconic brands — Cinnabon and Auntie Anne’s. These fan-favorite snacks will delight in new, craveable ways.”
Subway has nearly 37,000 restaurants in more than 100 countries. As of June 25, Auntie Anne’s had more than 1,950 locations in 49 states and 27 countries and Cinnabon had more than 1,850 locations worldwide.
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