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New CEO Rob Lynch says first new crust option in 35 years reflects brand strategy
Papa John’s International Inc. plans to highlight pizza innovation, starting with a new Garlic Parmesan Crust introduced this week, after leaving the brand’s original dough flavor undisturbed for more than 35 years, the new CEO said Wednesday.
After two months in the CEO-president role, Rob Lynch (left) said on a third-quarter earnings call Wednesday that the Garlic Parmesan Crust reflects the pizza brand’s new strategy.
“This is the first time in the company’s history that we’ve innovated on our fresh, original dough, which is the foundation of our brand,” Lynch said. Papa John’s, which was founded in 1984, is supporting the crust launch with marketing that relies on photography, he said. The new crust is flavored with the brand’s signat...
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