The McDonald’s X Crocs collab is the latest global marketing campaign for the restaurant chain, aimed at driving ‘connectivity and efficiency worldwide.’
McDonald’s is teaming up with one of the most recognizable footwear brands in the world, today announcing a partnership with Crocs for the companies’ first-ever collaboration. The collab includes a full line of shoes, socks and Jibbitz charms, and is available in multiple countries at select retail locations and on Crocs.com.
The line includes a classic clog to limited-edition clogs inspired by McDonald’s characters Grimace, Birdie, and Hamburglar. McDonald’s and Crocs social media channels will drop when certain Crocs go on sale.
Shoes in the collection will be available with Jibbitz charms for $70 to $75 a pair, while socks are $20 each. The collection includes:
Grimace x Crocs Cozzzy Sandal: The Grimace Cozzzy Sandal, lined in faux fur, features the character’s expression on the straps a shake in the form of a Jibbitz charm.
Birdie x Crocs Classic Clog: Classic Clogs Birdie’s signature yellow and pink, with her favorite menu item – a McDonald’s Egg McMuffin – as a Jibbitz charm.
Hamburglar x Crocs Classic Clog: Classic Clogs in Hamburglar’s black and white stripes and Jibbitz charms featuring his go-to hamburger order.
McDonald’s x Crocs Classic Clog: The McDonald’s x Crocs Classic Clog comes with Chicken McNuggets, World Famous Fries and Big Mac Jibbitz charms.
The Crocs partnership continues McDonald’s recent shift to a global versus national marketing strategy which buoyed the chain throughout the past several years. During the company’s Q2 earnings call, CEO Chris Kempczinski said recent global campaigns, such as “As Featured In” and the FIFA men’s and women’s World Cup campaigns, are examples of how a “One McDonald’s Way” approach will drive greater connectivity and efficiency worldwide.
Notably, McDonald’s isn’t the first QSR to launch a partnership with Crocs. In February 2020, KFC teamed up with Crocs to create the KFC X Crocs Bucket Clog covered in a fried chicken print and complete with chicken-scented Jibbitz charms that look like fried chicken drumsticks. The 20-plus-year-old Crocs brand is having a bit of a renaissance of late, reporting to record high revenues in 2022 and continuing that trajectory in 2023. The brand is projected to experience a compound annual growth rate of 17% through 2026.
Contact Alicia Kelso at [email protected]
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