Burger King has launched a new campaign with the "first ads entirely created by an A.I. to air on national television," according to a Sept. 27 release from the company.
The scripts for the commercials were generated by a "artificial neural network with advanced pattern recognition capabilities by analyzing thousands of fast-food commercials and competitive reports from industry research."
With the inputted data, the deep learning algorithm is able to recognize patterns and determine which of these patterns are more successful.
Burger King is based in Miami with over 15,000 locations worldwide.
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