The parent company of Friendly’s and Red Mango acquired the juice bar franchise for an undisclosed amount
Joanna Fantozzi
Brix Holdings LLC — the multi-brand franchising portfolio group and parent company of Friendly’s, Orange Leaf, and Red Mango — announced Tuesday the final acquisition of Clean Juice for an undisclosed sum. The acquisition of the 75-unit USDA-certified organic juice bar franchise was first announced last month, and now the finalized deal brings the Brix portfolio up to eight brands and more than 325 locations.
“The entire BRIX organization is thrilled that our acquisition of Clean Juice is complete,” Sherif Mityas, CEO of Brix Holdings, said in a statement. “This is another step in our growth strategy as we continue to build a world-class franchisor portfolio organization. We have a strong core shared services and franchise support system now in place, backed by our majority investment group (JAMCO) to aggressively pursue additional brand acquisitions moving forward.”
With the acquisition, Brix plans to open 10 Clean Juice stores by the end of the year, along with an additional 15-20 stores in 2025. Additionally, the holdings company will begin a reengineering of the Clean Juice concept, including improving store design, operations, menu, and supply chain, to make juice distribution efficient across the country.
A “core group of employees” from Clean Juice will join Brix Holdings headquarters in Addison, Texas in roles including operations, supply chain, and technology.
The company was founded in 2016 by husband-and-wife duo, Landon and Kat Eckles as the first and only USDA-certified juice bar franchise. The Eckles’ were also named to the 2022 Power List for their leadership and innovation in the growing healthy foodservice franchise movement.
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