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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
The brand is struggling to keep up with pressure from competitors on delivery, technology fronts
Although McDonald’s same-store sales rose 4.8% in the U.S. and 5.9% globally for the third quarter ended Sept. 30, the hamburger giant faced significant growth challenges as it faces ongoing pressures in the areas of technology and delivery innovation.
Last quarter, McDonald’s outlined its investment in technology-driven store remodels, which are expected to be completed by the end of the year, as well as its focus on drive-thru efficiency innovations like digital menu boards and speed tests, and a campaign to streamline bloated menus. In the third-quarterly earnings call Tuesday, president and CEO Steve Easterbrook reiterated these commitments to keeping up with a changing industry.
“We are working hard to fulfill customer desire for sm...
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