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Trending this week: McDonald’s CosMc’s has launched a loyalty programTrending this week: McDonald’s CosMc’s has launched a loyalty program

May 30, 2024

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This week on Nation's Restaurant News the top story was Minnesota has joined California in banning restaurant ‘junk fees’. Minnesota Gov. Tim Walz signed a price-transparency bill into law this week detailing how industries, including restaurants, will have to make additional fees clear to customers upfront. The law goes into effect Jan. 1.

In other news, McDonald’s spinoff beverage concept CosMc’s is just a few months old with just a few units open and just a few more planned to open in totality. But the company is leveraging the benefits of a loyalty program, nonetheless, recently launching its CosMc’s Club.

Per an email from the concept, guests who download the CosMc’s app and sign up for CosMc’s Club via the App Store or Google Play will automatically earn a free drink. From there, members earn points with each purchase, redeemable for rewards and freebies. A $2 CosMc’s Club reward is achieved for every 400 points earned, and $1 spent equals 10 points.

See what else was trending on NRN.com this week. 

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