Sponsored By

2014 Top 100: Why Firehouse Subs is the No. 8 fastest-growing chain2014 Top 100: Why Firehouse Subs is the No. 8 fastest-growing chain

Bret Thorn, Senior Food Editor

July 3, 2014

2 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

This Jacksonville, Fla.-based limited service sandwich chain was founded by two firefighter brothers who focus on top-quality subs, signature design elements, including a hot sauce bar, and a strong charity component based around supporting first responders.

Although estimated sales per unit at the chain slipped by 6.3 percent in the most recent year, a net 143 new restaurants, all franchised, opened during that period. That’ a 25.1-percent increase in unit count, giving it a total of 712 and ranking it as the fastest-growing chain in the Top 100 in terms of number of units added. Sales of $436.1 million, rising 14.8 percent from the Previous Year, place the chain at 92nd place in overall domestic sales.

It’s the 8th fastest-growing chain in terms of sales.

This year's top 10 growth chains at a glance >>

Firehouse Subs

Keys to Growth:

Franchising strategy. Don Fox, who joined the chain as director of franchise compliance in 2003, when it had 65 restaurants, has been chief executive since 2009 and has spearheaded growth through franchising; just 30 locations are company owned.

Brand differentiation. Firehouse Subs prides itself on steaming its meat and cheese to release their flavors and serving large portion sizes. Even its lower-calorie sub options have the same amount of meat served on smaller wheat buns with light mayonnaise. It also reinforces its firefighter theme with fundraisers, including sales of its used five-gallon pickle buckets. For $2, customers can buy the distinctive buckets and proceeds go to the chain’s Firehouse Subs Public Safety Foundation.

Operational excellence. Firehouse Subs was the top sandwich chain on research agency Market Force Information’s most recent list of restaurants with the highest customer satisfaction. The Boulder, Colo.-based firm attributed that to operational qualities such as cleanliness and fast and friendly service, which it found were key factors in customer approval.

View the full 2014 Top 100 report >>

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

Read more about:

Firehouse Subs

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.