Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Starbucks boosts traffic and afternoon sales — and launches delivery nationwide
Has Starbucks finally unlocked the key to boosting traffic and lifting afternoon sales? The coffee chain beat investor expectations for the third quarter ended June 30, with 3% global growth in traffic, and a 6% increase in same-store sales systemwide, as previously reported. Starbucks stock jumped 8% in the wake of the sizzling performance report.
How did the coffee giant do it? Here are five key takeaways below:
Related: Starbucks traffic continues to flounder in China
• Afternoon sales are finally turning around — For three years straight, Starbucks struggled to capture the afternoon customer after the morning rush. Now, for the first time in 12 quarters, the Seattle-based coffee chain reported same-store sales growth during the aft...
This content is available for registered users
Already have an account?