The former Inspire Brands executive will lead the quick-service brand’s omnichannel platforms
Bojangles Inc. has named Grant Williams as vice president of digital and omnichannel marketing, the company said Monday.
The Charlotte, N.C.-based quick-service brand said Williams will lead the company's digital efforts, focusing on enhancing customer engagement and driving marketing strategies across all platforms.
Previously, Williams was director of international digital retail and delivery at Inspire Brands, where he led digital marketing strategies for brands such as Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin,' and Jimmy John’s.
"Grant joins the Bojangles family at the perfect time, as our brand is laser-focused on streamlining an enhanced digital customer experience," Tom Boland, chief marketing officer at Bojangles, said in a statement.
At Inspire Brands, Williams spearheaded efforts to foster partnerships with third-party delivery aggregators, ensuring continued investment in those platforms while driving greater return on investment. His experience in loyalty programs and omnichannel strategies enhances his ability to build long-term value for both customers and partners, the company said.
Prior to his role at Inspire Brands, Williams held leadership positions at Starbucks, Red Robin, and Tommy Hilfiger, where he led global social media and digital strategies, driving customer engagement and increasing brand visibility.
Bojangles, founded in 1977, has more than 800 company-owned and franchised restaurants.
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