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Domino’s is working with Microsoft to build a proprietary AI assistantDomino’s is working with Microsoft to build a proprietary AI assistant

Microsoft Cloud and Azure OpenAI Service are collaborating to create a generative AI tool to improve customer experience and help with back of house tasks

Joanna Fantozzi, Senior Editor

October 3, 2023

2 Min Read
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Joanna Fantozzi

Domino’s announced Tuesday that the pizza chain is working with Microsoft to develop an in-house generative AI assistant to help automate some back of house tasks for employees and improve the ordering process on the customer experience side. Microsoft Cloud and Microsoft’s generative AI tool, Azure OpenAI Service, are collaborating with Domino’s to experiment with these new AI capabilities over the next five years.

"We are thrilled to co-innovate with Microsoft using Azure AI technology to advance the future of pizza ordering and store technology powered by secure, connected data and simplified processes," Kelly Garcia, Domino’s executive vice president and chief technology officer said in a statement. "Our collaboration over the next five years will help us serve millions of customers with consistent and engaging ordering experiences, while supporting our corporate stores, franchisees, and their respective team members with tools to make store operations more efficient and reliable."

Although the project is still in its early days, Domino’s is striving to put the Microsoft AI assistant to work in the back of house—helping to automate such tasks as inventory management, ingredient ordering and staff scheduling. The company will also eventually be able to use AI to streamline pizza preparation and quality control through predictive tools.

Related:How Domino's got its groove back

Together, both Domino’s and Microsoft are establishing an Innovation Lab, powered by engineers for both companies to help accelerate the development of smart store and ordering innovations for the pizza company.

“As consumer preferences rapidly evolve, generative AI has emerged as a game changer for meeting new demands and transforming the customer experience. Through our strategic partnership, Domino’s continues to be a customer-first leader in the quick service restaurant industry,” Shelley Bransten, Microsoft corporate vice president of global retail, consumer goods and gaming industries said in a statement. “There is no better or more integrated platform than the Microsoft Cloud for delivering an AI-enhanced and connected experience that will drive loyalty and engagement for millions of customers, franchisees, and employees.”

Contact Joanna at [email protected]

Read more about:

Domino’s Pizza Inc.

About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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