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Dunkin’ develops doughnut- and coffee-inspired makeup lineDunkin’ develops doughnut- and coffee-inspired makeup line

In a move that is not an April Fool’s joke, fans can freshen their look with the colors and scents of breakfast

Lisa Jennings, Executive Editor

March 30, 2022

1 Min Read
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The collection will be available at elf cosmetics.com and Ulta.comDunkin'

For those who look for makeup inspiration from coffee and baked goods, now’s your chance to shine.

Dunkin’ on Wednesday announced a collaboration with E.L.F. Cosmetics for a new makeup collection, which will be available starting March 31 on elfcosmetics.com and on April 3 at Ulta Beauty stores and ulta.com. Officials swear it is not an April Fool's joke.

The limited-edition “wake up and makeup” collection features an array of doughnut- and coffee-inspired shades, shapes, textures and scents. It includes:

  • The Dunkin’ Dozen, 12 shades of eyeshadow inspired by your favorite doughnuts, like strawberry frosted with sprinkles, chocolate frosted with sprinkles and Boston kreme ($16).

  • Donut Forget Putty Primer, a “glazed-up” primer with a smooth texture and a doughnut scent ($12).

  • Coffee Lip Scrub, an exfoliating sugar scrub with a coffee scent that will leave your lips feeling smoothed and conditioned ($6).

  • Glazed for Days Lip Gloss Set, a sheer, glossy duo of iconic colors that also smell like doughnuts ($12).

  • Strawberry Frosted with Sprinkles Face Sponge, a makeup application essential that looks like a doughnut ($9).

  • The Classic Dunkin’ Stack Vault, including the entire five-piece collection, plus a limited-edition E.L.F. x Dunkin’ reusable cup and a straw-inspired brush set ($75, but order on elfcosmetics.com and get a $5 Dunkin’ coupon code).

Related:Inspire Brands to use Dunkin’ as blueprint for non-traditional growth

TikTok star Mikayla Nogueira is the official E.L.F. x Dunkin’ Ambassador and is scheduled to host a live shopping event on her channel on April 5 at 2 p.m. Pacific to walk fans through the makeup collection.

Also that day, a pop-up event is scheduled at 414 West 14th Street in New York from 8 a.m. to noon EST, or while supplies last.

Contact Lisa Jennings at [email protected]

Follow her on Twitter: @livetodineout

 

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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