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Fat Brands to acquire Hot Dog on a Stick and Marble Slab Creamery parent company Global Franchise GroupFat Brands to acquire Hot Dog on a Stick and Marble Slab Creamery parent company Global Franchise Group

Fat Brands announces imminent acquisition of Global Franchise Group for $442.5 million

Joanna Fantozzi, Senior Editor

June 28, 2021

2 Min Read
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The deal is expected to go through in July.Fat Brands

Joanna Fantozzi

Fatburger and Hurricane Grill & Wings parent company Fat Brands announced the intention to acquire Global Franchise Group from Serruya Private Equity, Inc. and Lion Capital LLP for $442.5 million in cash and stock. Global Franchise Group franchises and operates quick-service brands Round Table Pizza, Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery and Pretzelmaker. The transaction is expected to close in July.

With the acquisition, Fat Brands will own 2,000 company and franchise-owned restaurants globally with annual total sales of $1.4 billion.

“This acquisition is a key strategic milestone for FAT Brands,” Andy Wiederhorn, President and CEO of FAT Brands said in a statement. “We have been very acquisitive in recent years, seeking to add strong and growing restaurant brands to our portfolio. Now that the economy is emerging from COVID-19 and restaurants are rapidly recovering, we are pleased to have reached this agreement to incorporate a powerhouse restaurant franchising group with the support of Serruya Private Equity and Lion Capital. The five new restaurant concepts have been very resilient coming out of the pandemic and will complement our existing brands. Furthermore, we will acquire GFG’s manufacturing operations, which will provide greater efficiencies and incremental revenue opportunities to our company.”

Related:FAT Brands CEO Andy Wiederhorn on how Fog Cutter Capital merger will allow for portfolio expansion

Last September, Fat Brands acquired retro-themed diner chain Johnny rockets from Sun Capital for $25 million.

Sheppard, Mullin, Richter & Hampton LLP and Greenberg Traurig, LLP acted as legal counsel to FAT Brands. Bryan Cave Leighton Paisner LLP acted as legal counsel to Serruya Private Equity and Lion Capital.

Fat Brands CEO Andy Wiederhorn first hinted at a new acquisition on the horizon to Nation’s Restaurant News in which he said that Fat Brands is in major acquisition mode and is looking to round out their portfolio with pizza and dessert concepts. Stay tuned for more details in a soon to be published interview with Wiederhorn.

Contact Joanna at [email protected]

Find her on Twitter: @JoannaFantozzi

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About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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