Jack in the Box names Tom Rose as Del Taco brand presidentJack in the Box names Tom Rose as Del Taco brand president

Jack in the Box Inc. has named Tom Rose as president of its Del Taco brand, effective immediately, the company announced Tuesday.

The San Diego, Calif.-based quick-service company said Rose succeeds Chad Gretzma, who “has stepped down from the role to pursue a new opportunity.”

Most recently, Rose consulted with Jack in the Box on an initiative to improve the company-owned Kansas City market, Jack in the Box said in a press release.

Before supporting Jack in the Box, Rose spent a decade as co-founder and franchisee of North Star Foods, a restaurant franchise management and acquisition firm specializing in maximizing operational excellence and sustainability. North Star owned 130 KFC and Taco Bell restaurants and generated revenues of more than $200 million, Jack in the Box said.

“I have worked with Tom throughout my career, and since beginning work on the Kansas City market, we have seen meaningful staffing and sales improvement leveraged by his operational expertise and ability to execute,” said Darin Harris, Jack in the Box CEO, in a statement. “We are excited for Tom to evolve Del Taco to its next phase of growth and operational excellence, as he has demonstrated throughout his entire career.”

Prior to North Star, Rose held various senior leadership positions at Orion Food Systems, later acquired by Kohlberg & Co.

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“I admire how these two brands started and the legacy they have created through their amazing people,” Rose said. “I couldn’t be more excited about the opportunity to be a part of an organization with such a bright future.”

Jack in the Box owns and franchises about 2,200 hamburger restaurants in 21 states and has about 600 Del Taco units in 16 states. Jack in the Box completed the purchase of Del Taco in 2022.

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