Jimmy John’s on Thursday joined the growing number of restaurant chains to debut a new drive-thru-only prototype without dine-in.
Located in Bartow, Fla., the restaurant was designed in partnership with ChangeUp, pulling on bold visuals from Jimmy John’s brand refresh, which launched last year.
“From the start of the process, we knew we wanted to treat this space as an architectural billboard and create a physical manifestation of the Jimmy John’s brand,” said Ryan Brazelton, chief creative officer at ChangeUp, in a statement. “By bringing the brand to life in this way, we could ensure that every touchpoint, digital and physical, creates a cohesive experience that is unique to Jimmy John’s.”
With the pandemic driving consumers to look for faster, more convenient and contact-free dining experiences, more chains are developing variations on the drive-thru model, including Del Taco, Taco Bell, Jack in the Box and Burger King.
Chipotle Mexican Grill opened its first all-digital unit with drive-thru and pickup window in late 2021, and is aggressively growing its digital-only “Chipotlane” drive-thru locations.
Take a look at Jimmy John’s new prototype.
Contact Lisa Jennings at [email protected]
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