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Kentucky Fried Chicken & Waffles returns after 4 monthsKentucky Fried Chicken & Waffles returns after 4 months

KFC brings back classic southern dish due to popular demand

Nancy Luna, Senior editor, Nation's Restaurant News

March 21, 2019

1 Min Read
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Kentucky Fried Chicken & Waffles, introduced in November as an LTO, is coming back to KFC restaurants due to popular demand, the chain announced Thursday morning.

“After an overwhelmingly positive response from customers during its debut, this fan favorite will be reintroduced this month,” the Louisville, Ky.-based chain said.

Kentucky Fried Chicken & Waffles returns after 4 months

The menu item, extra crispy chicken paired with yeast raised dough waffles infused with pearl sugars imported from Belgium, will be available between March 23 and April 29 while supplies last. That could mean two weeks as some stores sold out of the product in 14 days during the initial launch, the company said.

“We expected people would love Kentucky Fried Chicken & Waffles when we launched it in 2018,” Andrea Zahumensky, chief marketing officer, said in a statement. “But we underestimated how much love there would be so we’re bringing it back just four months later. Too soon? Not a minute.”

Zahumensky, a former marketing executive at Procter & Gamble, took over for KFC turnaround architect Kevin Hochman in December 2017. Since then, she’s been building on Hochman’s recovery plan, which calls for playful iterations of Colonel Sanders and the introduction of cult-favorite foods.

The chicken and waffles meal fits into that strategy because it’s a classic brunch dish that KFC restaurants are offering any time of day.

Related:KFC wants to raise the bar with chicken-and-waffles meal

The $5.49 meal includes one waffle, syrup and choice of one breast fillet, two-piece thigh and drum, or three-piece tenders. It can also be ordered as a sandwich using a breast fillet for $5.99.

KFC has about 4,200 restaurants across the U.S.

Contact Nancy Luna at [email protected]

Follow her on Twitter: @FastFoodMaven

About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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