There are three items in the new collection
KFC has collaborated with several brands this year, from Homesick Candles and Hatch to Corksicle and Life Is Good. Now, the chicken chain is adding Build-A-Bear Workship to that list.
In time for the holidays, the two companies have launched a collection inspired by KFC and available exclusively at Build-A-Bear stores and online at www.buildabear.com. The collection includes:
KFC Bucket Costume created for Build-A-Bear teddy bears
KFC Plush Chicken Wristie: A plush chicken leg that attaches to their paw
KFC Pajama Outfit: A two-piece pajama set that features a KFC onesie and chicken leg slippers.
"This collection is a blend of creativity, nostalgia, and fun that unites fans of both iconic brands in an unexpected way," Build-A-Bear president and chief executive officer Sharon Price John said in a statement. "It's all about delivering playful, memorable experiences — served up with a side of KFC's signature comfort. Together, we're bringing two beloved passions—customization and comfort food — to the table in a whole new way."
Like its previous collaborations, this tie-up injects KFC into another pop culture moment. Build-A-Bear is having a bit of a renaissance of late after shifting some of its marketing focus and ramping up its digital efforts to reach more teens and adults, who now make up 40% of its customers. Because of this effort, the company’s stock price has risen 14% this year, while all 525 physical stores are now turning a profit, according to Yahoo Finance.
Contact Alicia Kelso at [email protected]
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