OneRare — the gamified self-proclaimed foodie metaverse — announced Friday that Papa Johns is launching NFTs in the metaverse for the first time. This marks the first partnership OneRare has announced with a national chain and will officially launch on Tuesday, with pizza-themed NFTs available for minting globally. The initial NFTs launch is in partnership with Papa Johns United Arab Emirates, but will be available for players to collect anywhere.
OneRare community members will be able to collect digital ingredients to make virtual versions of one of three popular Papa Johns pizzas that are primarily available in the Middle East, specifically the UAE — the Super Papas pizza (extra mozzarella, pepperoni, ham, sausage, onions, ham, sausage, peppers, olives), Spicy Chicken Ranch pizza (chicken, mushrooms, jalapenos, tomatoes and Ranch sauce), and vegan ‘Sheese’ Garden Special pizza (vegetable pizza with plant-based cheese made with coconut oil) — and begin to earn rewards. There will be multiple copies of each pizza available, so users won’t have to fret too much about having to race to collect a one-of-a-kind digital token.
“We are committed to staying ahead of the curve and exploring innovative technologies like NFTs and Web3.0,” Tapan Vaidya, Papa Johns CEO for the UAE, Saudi Arabria, and Jordan markets said in a statement. “This not only positions our brand at the forefront of the industry, but also helps us capture the attention and loyalty of the next generation of consumers, who are eager for cutting-edge experiences.”
Through the partnership, Papa Johns fans will get a glimpse into the history and inner workings of the brand, particularly since they’ll be getting a glimpse at some of the most popular international pizza recipes. Much like Starbucks and other brands that have entered the metaverse, Papa Johns has plans to turn this into more of a loyalty experience, with plans for real-world applications of the digital tokens to come soon.
“These particular NFTs are going to have their main use-case in our gameplay but the holders of these NFTs will become a part of the community and will be introduced to future perks as we keep building,” OneRare founder Supreet Raju told NRN. “NFTs offer a fantastic feature of true ownership and allowing loyalty programs for holders of NFTs and we are working with our brand partners to bring these perks. One day soon, we hope to allow these NFTs to be swapped for real meals at restaurants.”
Users interested in accessing the Papa Johns NFTs can sign up for OneRare through their Google account or social media, OneRare offers a simplified social login with Gmail and social media over at OneRare Kitchen, which is built on the Polygon blockchain.
Right now, OneRare excels in the gamification aspect of NFT collection, which turns mobile gaming into interactive virtual reality worlds. Previously, OneRare has said that in the future they will be partnering with restaurant brands to offer digital experiences like cooking or wine classes to OneRare members who would otherwise never be able to visit the restaurant in person.
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