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Subway debuts $3 Footlong Dippers for summerSubway debuts $3 Footlong Dippers for summer

Sandwich restaurant offers 3 lavash-wrap options at low price point, along with 11 sauces

Ron Ruggless, Senior Editor

June 18, 2024

1 Min Read
Subway footlong dippers
Subway debuts three varieties of Footlong Dippers at $3 nationwide.Subway

Subway is debuting its new Footlong Dippers, a flatbread wrap, nationwide at a $3 price point.

Subway, with headquarters in Miami and Shelton, Conn., said the Footlong Dippers join the snack options on the Sidekicks menu, which include the footlong chocolate chip cookies, Cinnabon’s Footlong Churros and Auntie Anne’s Footlong Pretzels.

"Subway's all-new Dippers embody the changes Subway has made over the past few years by elevating our food and guest experience to better meet the needs of today's diner – balancing their love for the iconic footlong alongside our commitment to convenience, crave and value," said Doug Fry, president of Subway North America, in a statement.

"Our guests devoured nearly 30 million Sidekicks since their debut in January and, they will find all 33 flavor combinations of Dippers for $3 to be equally irresistible,” Fry said.

The three varieties of hot and cheesy Dippers swirl melted cheese and meat that are rolled in Subway's lavash-style flatbread.

The Dippers come in three varieties: pepperoni and cheese, chicken and cheese, and double cheese. They are served with a choice of Subway's 11 sauces, such as  Honey Mustard, Creamy Sriracha or Peppercorn Ranch.

Subway has nearly 37,000 restaurants in more than 100 countries and territories.

Related:Subway adds footlong snack category to menu

Atlanta-based Roark Capital completed its purchase of Subway in April.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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