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Taco Bell’s Decades Menu and merch launch next weekTaco Bell’s Decades Menu and merch launch next week

The menu features some of the most popular items from the 1960s through the 2000s, each available for less than $3

Alicia Kelso, Executive Editor

October 24, 2024

1 Min Read
Taco Bell Decades promo with food options and hoodies
Taco Bell is launching a Decades Menu and merchPhoto courtesy of Taco Bell

Taco Bell’s Decades Menu, featuring a limited-time release of some of the most popular items from each decade starting with the 1960s, will launch on Oct. 31. All items will be sold for less than $3.

The menu includes:  

  • 1960s - Tostada available for $2.19

  • 1970s - Green Sauce Burrito available for $2.49

  • 1980s - Meximelt available for $2.99

  • 1990s - Gordita Supreme available for $2.99

  • 2000s - Caramel Apple Empanada exclusively available starting November 21 for a limited time for $2.99

“Everyone remembers the moment they fell in love with Taco Bell and that one special menu item that brings you right back,” chief marketing officer Taylor Montgomery said in a statement. “The Decades Menu and the merch we’re creating are an ode to our rich history and a love letter to our fans, whether they’ve been rolling through our drive-thru for decades or are just about to discover their first Caramel Apple Empanada.”

To celebrate the Decades Menu, Taco Bell is also launching limited-edition retro merchandise featuring designs from each decade. Decades-themed hoodies and stainless-steel cups will be available on a first-come, first-serve basis for Rewards members as a 2 p.m. PST in-app Tuesday Drop on Oct. 29. Additional opportunities to score exclusive merch will be available by taking the weekly Decades personality quiz in the Taco Bell app starting Oct. 31. Additionally, plastic versions of the Limited-Edition Decades Cups will be available in restaurants while supplies last.

Related:Taco Bell’s app feature helps consumers stick to their budget

Taco Bell is also introducing a $7 Luxe Cravings Box with the 1990s’ Gordita Supreme along with a Beefy 5-Layer Burrito, Double Stacked Taco, chips and nacho cheese sauce, and a medium fountain drink, available for a limited time.

Contact Alicia Kelso at [email protected]

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Taco Bell

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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