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Wendy’s plans to accelerate some unit closuresWendy’s plans to accelerate some unit closures

The company is looking to replace outdated and underperforming restaurants

Ron Ruggless, Senior Editor

October 31, 2024

2 Min Read
Wendy s Q4 breakfast digital
The Wendy's Co. plans to accelerate some restaurant closures.

The Wendy’s Co. will be closing additional restaurants, accelerating planned closures from 2025 into this year, executives said Thursday.

The Dublin, Ohio-based burger chain, which released earnings for the third quarter ended Sept. 29, said it had “made the strategic decision to close additional restaurants this year that are outdated and located in underperforming trade areas these restaurants have AUV's of approximately $1.1 million and operating margins well below the system average.”

The company is looking to replace them with restaurants doing average unit volumes of $2 million and more.

Kirk Tanner, Wendy’s CEO and president, said: “We have designed this initiative to ensure that many of these units will be replaced by new restaurants at better locations with significantly improved sales and profitability.”

Tanner added that executives anticipated total closures in 2024, including additional closures in the fourth quarter, would be offset by new restaurant openings this year, “leaving our net unit growth approximately flat compared to the prior year.”

Gunther Plosch, Wendy’s chief financial officer, said the “additional closures total about 140 additional units.”

Executives told analysts that the planned closures were spread out geographically.

Related:Wendy’s debuts Boo! Bag meal bundle

“When you think about strengthening our system you look at a brand that's 55 years old and some of those restaurants are just out of date,” Tanner said.

Wendy’s is leaning into its partnership with Coca-Cola Freestyle for the $1 promotion beverage going on now, Tanner added.

“It definitely delivers the portfolio that Coca-Cola has, and it delivers it in both full sugar and 0 sugar, giving customers real choice,” Tanner said. “That's an advantage at Wendy's, and we wanted to celebrate that and remind people of that that's when the $1 promotion.”

Wendy’s plans to follow its SpongeBob SquarePants promotion in the third quarter with a Salted Caramel Frosty and premium mushroom burger in the fourth quarter, Tanner said.

For the third quarter ended Sept. 29, Wendy’s net income was $50.2 million, or 25 cents a share, compared to $58 million, or 28 cents a share, in the prior-year period. Revenues were $566.7 million, up from $550.6 million a year ago.

Wendy’s same-store sales growth in the third quarter was 2.8% globally with increases of 2.2% in the United States and 7.8% internationally.

As of Sept. 29, Wendy’s had 6,010 restaurants in the United States and 1,156 internationally for a total of 7,166.

Contact Ron Ruggless at [email protected]

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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