Twenty years have passed since “Harold & Kumar Go to White Castle” was released in theaters, and White Castle is celebrating the anniversary with movies and other merchandise.
The Columbus, Ohio-based restaurant brand, beginning Saturday, April 20, said any customer who purchases a Crave Clutch (any 20 sliders) at a White Castle restaurant, through the smartphone app or for delivery between 7 p.m. and 3 a.m. will receive a promotional code for digital version of the movie. Restaurants will offer three Harold and Kumar-themed collectible cups as well, while supplies last.
“Harold and Kumar’s hijinks leading to their epic journey represents the heroes’ quest, and their passion and dedication to the Crave represents the same love that generations of White Castle fans have shown,” said Jamie Richardson, vice president at White Castle, in a statement.
“No matter what calls you to savor the flavor of your favorite Slider, whether at a Castle or in your kitchen, that bite into a 100% beef patty steam-grilled on a bed of onions nestled between two perfectly baked buns is the crave satisfaction you deserve,” Richardson said.
New Line Cinema’s release of “Harold & Kumar Go to White Castle” in 2004 enhanced the restaurant brand’s 24/7 credentials.
More than two-thirds of White Castles are open 24/7, the company said.
Screenwriters John Hurwitz and Hayden Schlossberg, actors John Cho (Harold) and Kal Penn (Kumar), and the late director Danny Leiner are all 2004 inductees in the White Castle Cravers Hall of Fame.
Retail shoppers who buy two of any size packages of White Castle Sliders on one register receipt and upload the receipt will receive a “Harold & Kumar Go to White Castle” digital movie.
Customers also can purchase a personalized Harold and Kumar t-shirt at whitecastle.nadelstore.com.
“We have always embraced being the place to gather after a fun night on the town or enjoying a sleeve or two of Sliders from the freezer after getting home from work,” Richardson said. “We were the original late-night hot spot, and with our variety of affordable restaurant and grocery offerings, we welcome customers to follow their Crave whenever it calls.”
White Castle, founded in 1921, owns about 340 restaurants as well as a retail division.
White Castle was honored as Nation’s Restaurant News’ inaugural Brand Icon in 2022.
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