More licensing, remodels on horizon for Tex-Mex concept
Matt Hood, who was named president and CEO of Dallas-based On the Border Mexican Grill and Cantina in early April, says the casual-dining brand’s strengths lie in licensing and off-premise sales.
Hood, who most recently was chief marketing officer at Irvine, Calif.-based Habit Restaurants Inc., said On the Border’s “robust” licensing program — which includes nine varieties of chips, nine salsas and three types of queso in retail grocery locations — as well as its off-premise initiatives are key for expanding the brand’s reach.
The company has also undertaken a remodeling program at its 156 restaurants in 32 states, Puerto Rico and Asia. So far, the company remodeled nine locations in 2017 and three in 2016, a spokesperson said, and more a...
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