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Analysts: Restaurant sales rise as tax refunds catch upAnalysts: Restaurant sales rise as tax refunds catch up

Piper Jaffray analysts note that recent tax refund activity is boosting consumer spending

Ron Ruggless, Senior Editor

March 22, 2013

2 Min Read
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With the federal government beginning to catch up on delayed income tax refunds, consumers are likely loosening the purse strings that have choked restaurant sales in January and February, research analysts say.

Piper Jaffray analysts issued an industry note this week citing that tax refund activity through March 15 was higher than comparable weeks in the prior year.

“We believe retailers serving lower- to middle-income consumers that were weighed down by delayed federal income tax refunds in late January and the first half of February have likely seen an improvement in sales trends in recent weeks,” the report said.

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Restaurant companies that have cited tax refunds as sales drivers in the past, Piper Jaffray said, include Darden Restaurants Inc., with its Red Lobster, Olive Garden and LongHorn Steakhouse brands, and Brinker International Inc., with its Chili’s Grill & Bar and Maggiano’s Little Italy concepts.

Individual income tax refunds through March 15 had totaled $161 billion, which is about $18 billion less than season-to-date in 2012, according to Treasury Department data.

While the Piper Jaffray report noted that the shortfall has been significant to date, it also pointed out that more than 38 percent of refunds from January though April, about $260 billion, are still to come — and that they're already starting to catch up.

“There has been noticeable catch-up recently, with the last three weeks all seeing increased refund activity versus the comparable weeks from last year,” the Piper Jaffray note said. “We expect total refund dollars for 2013 to be similar to 2012 and, as such, expect further catch-up to continue into late April.”

While several foodservice companies such as Krispy Kreme and Fiesta Restaurant Group have noted in sales and earnings releases this month that the impact has been negligible, several others such as McDonald’s, Luby’s Inc. and Ignite Restaurant group have noted sales dips in the January-February period.

Piper Jaffray analysts said they believe the latter part of the first quarter is trending better than many earlier company earnings calls implied.

“With tax refunds by week now increasing year-over-year, we expect many of these retailers are seeing an improving sales trend,” the Piper Jaffray note said. “Certainly, headwinds from higher payroll taxes, gas prices and difficult weather comparisons remain in place, but tax-refund-related spending should have seen a noticeable pick-up in recent weeks and could leave management teams slightly more optimistic.”

The analysts said they would expect refunds for returns filed on time to be received by the end of April, “suggesting a positive impact for companies with an April quarter end.”

This article has been revised to reflect the following correction:

Correction: March 22, 2013 An earlier version of this story incorrectly stated the end period for Treasury Department tax refund data. It was March 15.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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