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Company targets both urban areas and rural regions after same-store sales stumble
Buffalo Wild Wings Inc. has grown revenue by 24 percent a year over the past five years thanks to a steady diet of new locations and improving same-store sales.
But as the Minneapolis-based chicken-wing chain fills out its market in the U.S., and as same-store sales that once consistently rose stumble this year, the company is looking toward new avenues.
Specifically, Buffalo Wild Wings is targeting urban areas to reach younger consumers moving away from the suburbs, and rural areas where its sports bars haven’t reached yet.
In addition, the company is looking at international markets, where it has relatively few locations, but where its potential is far greater than in the U.S.
“International franchising will someday be a bigger part of ou...
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