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Fogo de Chão poised for golden Olympics opportunityFogo de Chão poised for golden Olympics opportunity

Chain may experience long-term halo of awareness of Brazilian culture and cuisine, CEO says

Ron Ruggless, Senior Editor

August 10, 2016

3 Min Read
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Fogo de Chão stands in a unique position to capitalize on the Olympic Games in Rio de Janeiro, the company said Tuesday.

Executives at the Dallas-based churrascarria chain, which was founded in Brazil in 1979, said they were “cautiously optimistic about potential upside” for the Summer Games’ impact on revenue.

“We have a flagship store on the beach in Botafogo Bay in Rio, and last year we opened a second store in Rio, in the Rio Baja area, which is near the Olympic Village,” said Larry Johnson, Fogo de Chão CEO, in an earnings call with analysts.

“We believe both stores are well-positioned to take advantage of that opportunity,” he said.

However, Johnson said the 42-unit chain faced the potential trade-off of seeing customers in the United States, where the company has 32 restaurants, staying home to watch the Rio Summer Games on television. The Olympics closing ceremony is on Aug. 21.

The Olympics are also in the same time zones as many U.S. markets for the first time in several quadrennial games, which means many viewers can watch them live.

“There is the potential impact of people watching at home and not necessarily going out to dinner,” said Barry McGowan, Fogo de Chão president.

“Regardless of the immediate impact,” Johnson added, “we are encouraged by the longer term halo of increased awareness of the Brazilian culture, people and cuisine due to the global media coverage. We also believe we will benefit from the direct brand awareness created by Fogo playing host to certain media segments.”

Brazil’s recession has impacted Fogo de Chão revenue. Traffic at the Brazil restaurants in the second quarter ended July 3 fell 9.9 percent, said McGowan.

Johnson said Brazil’s same-store sales dropped 4 percent in the quarter, “reflecting the macro-economic and geopolitical headwinds” in the country.

“Let's remember,” Johnson said, “we have a 36-year history in Brazil, and we have been through these cycles before. Our Brazil operation is a highly profitable business for us that generates strong cash flow, while providing us an authentic labor source for our U.S. and international joint ventures.”

Fogo de Chão systemwide same-store sales in the second quarter slipped 1.6 percent, with a 1.6-percent decline at U.S. restaurants, the company said Tuesday.

The chain, which went public in June 2015, reported an increase in net income of 144.5 percent in the second quarter, to $6.1 million, or 21 cents a share, from $2.5 million, or 10 cents a share, in the same period a year ago. Revenue rose 2 percent in the quarter, to $69.6 million, from $68.1 million in the prior-year period.

Analysts expected earnings per share in the second quarter of about 25 cents a share, as the company continued to promote its Sunday “Gaucho Lunch,” tested a Saturday brunch and considered extending its dinner hours as early as 2 p.m.

“The high-end steak category is also feeling competitive pressures being seen across the entire industry,” said Andy Barish, an analyst with Jefferies, in a note Wednesday.

“We applaud efforts around price optionality, daypart expansion and group sales, but not enough to combat [a] difficult external environment,” he wrote.

Fogo de Chão has 32 locations in the United States, 10 units in Brazil and one joint-venture restaurant in Mexico City.

Contact Ron Ruggless at [email protected]
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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