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McDonald’s franchisees expect value menu to lift salesMcDonald’s franchisees expect value menu to lift sales

Analyst pares back 4Q sales estimate after survey

Ron Ruggless, Senior Editor

January 23, 2018

2 Min Read
value menu
McDonald's

McDonald’s Corp. franchisees expect the chain’s new $1 $2 $3 value menu to lift same-store sales in fiscal 2018, but a recent survey has led a Nomura Instinet analyst to shave half a percentage point off his fourth-quarter 2017 U.S. same-store sales forecast.

Nomura Instinet analyst Mark Kalinowski said Tuesday that a franchisee survey indicated that McDonald’s U.S. same-store sales would be 4 percent for the fourth quarter. Oak Brook, Ill.-based McDonald’s is expected to report quarterly earnings before the market opens on Jan. 30. 

“While McDonald’s U.S. business likely outperformed many of its quick-service counterparts during Q4 in terms of same-store sales growth, perhaps consensus expectations for this key business segment may have g...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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