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Chicago-based brand opens delivery-only satellite, plans 6th brick-and-mortar store
Valor Equity Partners’ recent majority investment in Lettuce Entertain You Enterprises Inc.’s quick-service Wow Bao concept has helped it open a delivery-only platform in Los Angeles and build a sixth brick-and-mortar unit in Chicago, the brand president said Thursday.
Geoff Alexander, Wow Bao’s president, said the companies, which are both based in Chicago, plan significant growth for the brand, which LEYE debuted in 2003 at a 386-square-foot kiosk in Water Tower Place and in which it maintains a minority interest. Terms of the June investment were not disclosed.
“This gives us an opportunity to grow and scale,” said Alexander, who joined Wow Bao in 2009. Wow Bao currently has five company-owned brick-and mortar units, two licensed unive...
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