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Darden: Restaurants perform better with full-time employeesDarden: Restaurants perform better with full-time employees

The casual-dining operator won’t trim employee hours to curb health-care costs

Ron Ruggless, Senior Editor

December 5, 2012

2 Min Read
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Darden Restaurants Inc., parent to the Olive Garden, Red Lobster and LongHorn Steakhouse chains, is expected to announce Thursday that it will not immediately expand a test that had limited the number of full-time employee positions to skirt upcoming federal health-care requirements.

Rich Jeffers, director of media relations for Orlando, Fla.-based Darden, said Wednesday that the company would be making an announcement in the morning. In October, Darden had confirmed it was testing limits on some employees to 29.5-hour workweeks in several markets.

The announcement comes on the heels of Darden’s sales report Tuesday, which said the company was posting lower-than-expected same-store sales results for the quarter ending Nov. 25. Darden partly cited negative publicity around its health-care moves for the poor performance, as well as missed marketing promotions. Darden said combined U.S. same-store sales at Red Lobster, Olive Garden and LongHorn Steakhouse fell 2.7 percent for the quarter while same-store sales for its specialty group, which includes Seasons 52 and The Capital Grille, rose 0.7 percent year over year.

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Bob McAdam, who heads government affairs and community relations for Darden, told the Associated Press Wednesday that internal surveys showed both employee and customer satisfaction declined at restaurants where part-time tests had taken place.

"What that taught us is that our restaurants perform better when we have full-time hourly employees involved," McAdam told the AP. He did not give specifics on the surveys.

About 75 percent of Darden’s 185,000 employees, who work at more than 2,000 restaurants, are part-time. The mix in the future "will depend on how the business goes," McAdam said. The health care law will require companies with 50 or more workers to provide basic coverage for full-time workers and their dependents or face fines.

Other restaurant chains have expressed concerns about the upcoming requirements of the federal Patient Protection and Affordable Care Act, and studies link those comments to consumer perceptions moving more negative.

A new report from consumer perception researcher YouGov BrandIndex indicated Papa John’s Pizza, Applebee’s Neighborhood Grill & Bar and Denny’s experienced a short-term decline in “buzz scores” for such health care related comments. The buzz score is used to measure positive or negative word-of-mouth for brands.

Brad Richmond, senior vice president and chief financial officer at Darden, said last month at a finance conference that “the headlines [about Darden moving to more part-time employees] have been sensationalized.”

He added that “we’re already a large part-time employer. Seventy-five percent of our employees are part-time already. [Any] policy change will affect employees that work 30 to 35 hours.”

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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