‘Fresh Forward 2.0’ model will roll out globally in 2025, company says
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Subway on Tuesday pulled the wraps off its planned “Fresh Forward 2.0” restaurant redesign that will roll out systemwide in 2025.
The quick-service restaurant company, which has headquarters in Miami and Shelton, Conn., said: “The next iteration of its global restaurant image is designed to further enhance the guest experience, improve convenience and help drive franchisee profitability.”
The last remake, launched in 2017, is now in more than 20,000 restaurants worldwide.
“When Subway first launched Fresh Forward, it was more than just a remodel. It was a complete refresh and a competitive necessity for attracting guests and building pride among our restaurant teams,” Mike Kehoe, Subway’s global chief development officer, said in a statement. “Fresh Forward 2.0 is an exciting evolution of the design, ensuring we continue to future-proof our business and deliver on our brand promises of experience and convenience for both our guests and franchisees.”
The company said Fresh Forward 2.0 has been tested across all regions and received positive feedback from guests, franchisees and team members.
In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation with self-serve kiosks, order-ready screens and kitchen display systems.
“Each restaurant design has represented a significant milestone for Subway, leading us to where we are today,” Kehoe said. “Fresh Forward 2.0 stands out as a design with the potential to make the greatest impact on our guests and franchisees as it brings our marketing, culinary and digital efforts to the forefront.”
The company said Fresh Forward 2.0 locations will begin rolling out around the world in the coming months. Early adopters will have the design in the United States, Australia, France, Germany, Panama, Saudia Arabia, and the United Kingdom.
Subway, owned by Atlanta-based Roark Capital, has nearly 37,000 restaurants worldwide.
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