New executive will guide strategy for U.S. and Canada beginning July 18
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Burger King has named Thibault Roux as chief digital officer for the U.S. and Canada, beginning July 18, the company said Friday.
Burger King, the Miami-based division of Toronto-based Restaurant Brands International Inc., said Roux, left, will guide the digital growth as it relates to the guest experience.
“Thibault joins the iconic Burger King brand well-equipped to define, refine and execute a transformational digital experience for our valued guests,” said Tom Curtis, president of Burger King North America, in a statement.
“Thibault will partner across analytics, marketing, operations and restaurant technology teams to integrate the digital guest experience into everything we do as a brand — with the aim of both exceeding guest expectations and driving profitable restaurant traffic,” Curtis said.
Roux previously held digital leadership roles that included senior vice president for digital at Optum, vice president of product, experience and accessibility at UnitedHealthcare and several positions in innovation and emerging technologies at Target.
Digital-sales growth at Restaurant Brands International Inc.’s concepts continued in the first quarter, the company reported in May.
Digital sales at Burger King increased to 9% in the first quarter, but those were eclipsed by sales percentages at other RBI brands, which hin Tim Hortons, Popeyes Louisiana Kitchen and Firehouse Subs.
Burger King has more than 18,700 locations in more than 100 countries and U.S. territories.
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