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How Marco’s Pizza is preparing itself for growth with technology and innovationHow Marco’s Pizza is preparing itself for growth with technology and innovation

The pizza company’s chief experience officer Steve Seyferth sits down with NRN to discuss the brand’s epic 2020

Holly Petre, Assistant Digital Editor

September 29, 2021

Marco’s Pizza is trying to be the fourth largest pizza chain and, after a year like 2020, the quick-service restaurant is on the right path.

“We’re surging ahead and looking to double operations in the next few years,” said Steve Seyferth, chief experience officer for Marco’s Pizza.

Last year, the quick-service pizza chain saw same-store sales go up 24.7% year-over-year, but that wasn’t only due to the success of pizza and comfort food during the pandemic.

In late 2019, Marco’s released a national ad campaign to bring awareness to the brand. The chain had also just launched an app and updated its tech suite around the same time, thanks to Seyferth’s influence as CMO at the time. Basically, the chain was ready for the pandemic.

Since then, innovation and ease of experience have been top of mind for the chain following in the footsteps of Domino’s and its timely service. One program in the works is text-to-order, still in the testing phase, through which Marco’s Pizza is investing in younger consumers who no longer use online ordering.

Watch this video with Marco’s chief experience officer for more information about the growing brand.

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About the Author

Holly Petre

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

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