Some smaller-footprint restaurants, including Starbucks and Subway, are locating in shipping containers that have reached the end of their freight life cycle.
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When sandwich specialist Subway decided to open a location at the One World Trade Center construction site in New York, chain officials knew a traditional brick-and-mortar unit wasn’t going to cut it. Construction workers would need something accessible that wouldn’t force them to waste an entire lunch break traveling up and down the massive structure.
Subway opened a unit in a shipping container at the construction site of One World Trade Center.
Subway’s solution was to install the restaurant in a shipping container attached to a lift that could be vaulted hundreds of feet skyward.
Like a ground-level Subway, the location offered toasted and traditional subs and was supplied regularly with fresh food and beverages, said Alison Goldberg, a spokeswoman for the Milford, Conn.-based chain.
“It’s pretty much the same as any Subway resta...
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