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Chipotle’s Autocado partner has been acquired by Serve RoboticsChipotle’s Autocado partner has been acquired by Serve Robotics

The acquisition will expand Serve Robotics’ solutions beyond delivery and into back-of-house automation

Alicia Kelso, Executive Editor

November 8, 2024

2 Min Read
Chipotle's Autocado
The AutocadoPhoto courtesy of Serve Robotics

Last summer, Chipotle invested in Vebu as part of its $100 million Cultivate Next fund. That investment included the creation of a new avocado processing co-robot prototype, called Autocado, to automate part of Chipotle’s guacamole preparation.

The Autocado has since moved into a single-restaurant test, but its parent company has been acquired by Serve Robotics Inc. As a result of the acquisition, Serve Robotics is now working directly with Chipotle. Financial terms of the all-stock transaction were not disclosed.

Notably, Serve Robotics also recently partnered with Shake Shack to roll out autonomous robotic delivery. The company also works with Uber Eats and 7-Eleven. Vebu’s Autocado is its signature product, eliminating the need for employees to cut, core, and scoop up to 25 avocados at a time to prepare guacamole. According to Serve Robotics, the acquisition is expected to provide its restaurant partners with a suite of automation solutions and expand its offerings beyond delivery and into back-of-house automation.

Vebu's founder and CEO Buck Jordan will join Serve Robotics as senior vice president of Kitchen Automation upon closing the transaction. He will continue to lead the Vebu team, overseeing Autocado’s continued development, and driving additional innovations. In a statement, Jordan said he was an early investor in Serve Robotics, adding that the opportunity to merge efforts, experience, and expertise will “change the future of restaurant operations.”

Related:Chipotle is working on several back-of-house changes to increase efficiency

"By adding Vebu's pioneering kitchen automation capabilities to our autonomous delivery offering, we will be uniquely positioned to utilize robotics and AI to solve the labor shortages plaguing the restaurant industry. This acquisition underscores our commitment to helping our partners operate more efficiently and to expanding our partnerships with national chain restaurants,” Serve CEO and co-founder Dr. Ali Kashani added in a statement.

Contact Alicia Kelso at [email protected]

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About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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