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2015 Top 100: Why Jimmy John's is the No. 7 fastest-growing chain2015 Top 100: Why Jimmy John's is the No. 7 fastest-growing chain

This is part of Nation's Restaurant News’ annual Top 100 report, a proprietary census ranking the foodservice industry’s largest restaurant chains and companies by sales and unit data, among other metrics.

Bret Thorn, Senior Food Editor

June 19, 2015

1 Min Read
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Jimmy John’s Gourmet Sandwiches saw its domestic same-store sales grow 19.8 percent in the Latest Year, as it opened a net 307 units, giving it a total of 2,109 locations, of which all but 38 restaurants are franchised.

The chain was founded in Champaign, Ill., in 1983, by 19-year-old Jimmy John Liautaud, who started the concept by delivering to college students. Jimmy John’s hangs its hat on its affordability and speed: Subs start at around $5 and can be delivered in less than 10 minutes.

The chain’s marketing is also irreverent, and uses advertising slogans such as “freaky fast.”  

The menu is simple, with six meats, one type of cheese and two types of bread, in 23 different sandwich combinations. The sandwiches are not toasted, and the chain doesn’t offer soup or salad.

Keys to growth

Simplicity. Jimmy John’s focus on cold sandwiches allows for easy operations and speed of service. Liautaud has claimed that his workers can make a sandwich in 30 seconds.

Sports connections. Apart from counting New Orleans Saints quarterback Drew Brees among its franchisees, Jimmy John’s has been a NASCAR sponsor since 2009, and has also used professional wrestler Brock Lesnar in a promotional capacity.

Consistent leadership. Founder Jimmy John Liautaud remains at the helm of the company, and has maintained a message of consistency and speed, with a healthy dose of irreverence.

Contact Bret Thorn at [email protected]
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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