Taco Bell intends to double its domestic sales from $7 billion to about $14 billion over the next decade with more menu innovation, the rollout of breakfast and a new snack-focused afternoon “Happier Hour.” Taco Bell Corp. chief executive Greg Creed outlined the Irvine, Calif.-based quick-service brand’s strategy for the next 10 years as a keynote speaker at the 17th annual UCLA Extension Restaurant Industry Conference in Los Angeles on Wednesday. Doritos Locos Tacos ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com