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Noodles & Company brings back CrispiDaysNoodles & Company brings back CrispiDays

A different version of the restaurant’s Rice Crispy dessert will be offered each week in December

Bret Thorn, Senior Food Editor

December 2, 2024

2 Min Read
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Noodles & Company started CrispiDays last year as a weeklong celebration with a daily surprise version of the treat, normally made with crispy rice cereal, marshmallows, and butter.Noodles & Company

Noodles & Company is reprising its CrispiDays celebration, during which it offers different versions of its popular Rice Crispy dessert.

The 460-unit chain started the custom last year as a weeklong celebration with a daily surprise version of the treat, normally made with crispy rice cereal, marshmallows, and butter.

This year the festivities last for most of December, with a new item each week selling for the same price as the usual Rice Crispy — $3 — or they can add it to a $15 order for $1 if they use the code CRISPIDAYS.

  • From Dec. 2-8 guests can order the S’mores Crispy, augmented by graham crackers and chocolate chips.

  • From Dec. 9-15 Noodles is offering a Cinnamon Crunch Crispy with added cinnamon crunch flakes.

  • The Dec. 15-22 special is a Chocolate Peppermint Crispy made with chocolate rice cereal and peppermint flavored chocolate.

  • And Dec. 23-29 will see the Cake Batter Crispy made with cake batter and rainbow sprinkles.

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This year the CrispiDays festivities last for most of December, with a new item each week selling for the same price as the usual Rice Crispy — $3 — or they can add it to a $15 order for $1 if they use the code CRISPIDAYS.

"The return of CrispiDays is a fun tradition that brings our guests and team together to celebrate the season," chief executive officer Drew Madsen said in a statement. "We’re thrilled to reintroduce this limited-time event, offering our fans a series of uniquely crafted flavors that capture the spirit of the holidays. At Noodles, we’re dedicated to creating memorable moments, and CrispiDays allows us to spread holiday cheer in a way that’s both delicious and fun. It’s our way of adding a little extra magic to every guest’s visit.”

Related:Noodles & Company offers variations on its Rice Crispy dessert in weeklong promotion

The promotion comes as the fast-casual chain based in Broomfield, Colo., continues to struggle with declining sales and traffic, as well as a stock price that has fallen below the $1 threshold.

Madsen and his team have been working on improved training and operational fixes as well as new menu items in the runup to a full menu revamp in 2025.

Contact Bret Thorn at [email protected] 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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