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Zaxbys repackages group mealsZaxbys repackages group meals

To-go family packs will be added to fast-casual restaurant’s catering menu as well

Ron Ruggless, Senior Editor

October 28, 2024

2 Min Read
Zaxbys Zax Packz promo image
Zaxbys has repackaged its to-go group meals as Zax Packz.Zaxbys

Zaxbys has redesigned its family pack to-go meals as Zax Packz and will be adding them to its catering menu, the company said Monday.

The Atlanta-based fast-casual restaurant brand said it also is permanently adding popular limited-time offers such as Asian Zensation Zalad, Blue Zalad, Veggie Egg Rolls, and Fried Cheesecake Bites to its menu.

"Zaxbys created family packs as the ultimate solution for an easy-to-order group meal, so there's something for everyone," Patrick Schwing, Zaxbys chief marketing and strategy officer, said in a statement.

"With our evolving menu and focus on customer needs, we're excited to offer fans Zax Packz — providing a unique packaging solution for a quick meal packed with Zaxbys classic items, like our famous Fingerz and sauces, that will satisfy everyone around the table,” Schwing said.

Zaxbys is reintroducing the easy-to-order meal, designed to feed four or more, as Zax Packz. Zax Packz feature go-to menu items like Chicken Fingerz or boneless wings, crinkle fries, Texas toast, and a variety of Zaxbys signature sauces with the compartments for each component.

Zax Packz are available permanently at all Zaxbys locations. Variations include:

  • Chicken Fingerz Zax Packz, including 20 hand-breaded Chicken Fingerz, sauced or regular, and served with two large orders of crinkle fries, four slices of Texas toast and four dipping sauces.

  • Boneless Wings Zax Packz, including 30 Boneless Wings made from all-white breast meat tossed in a sauce and served with two large orders of crinkle fries, four slices of Texas toast and four dipping sauces.

Related:Zaxby’s is the latest chain to extend its sauces into retail

Zax Packz will be available for an average of $34, a spokesperson said, but prices and participation may vary.

In early November, both variations of Zax Packz meals will be available on the catering menu and will be served with Zaxbys popular housemade Tater Chips — crunchy, thinly sliced potatoes — in lieu of crinkle fries.

Guests can order Zax Packz online via zaxbys.com and through the Zaxbys smartphone app for curbside pickup or delivery.

Along with the redesigned Zax Packz, Zaxbys also announced a refreshed core menu featuring the return of four customer-favorite, limited-time offerings — The Asian Zensation Zalad, Veggie Egg Rolls, The Blue Zalad, and Fried Cheesecake Bites — as permanent menu items.

Zaxbys, founded in 1990, has more than 950 locations in 17 states.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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